Indian Smartphone market is growing rapidly and it’s a pool of unlimited opportunities for any Smartphone manufacturer company. According to BusinessToday report: “Indian Smartphone market grew 14% in 2017, shipped 124 million units, says IDC”
Google noticed this ocean of business opportunities and planning to launch their new mid ranged Smartphone Pixel near Diwali festival this year. As per Alphabet’s at least 4 senior executive level people, Google is all set to take aggressive move in Indian market by launching middle ranged gadgets including Smartphone Pixel and Pixelbook soon.
Google is expected to spend huge amount on marketing campaigns on its consumer durables segment to beat its rivals right in the field like Apple, Samsung & Amazon etc.
As per online sources, to utilize maximum potential of the market Google will collaborate with Reliance Jio 4G network and expand the market of its Smartphone’s in India.
According to another senior industry executive, before launching new Pixel in market a new series of mid ranged phones by Google will hit the market first by August this year. New Pixel is expected to be launched in Indian market by November this year.
Hopefully next year, Google is also looking to join the IOT industry products like intelligent home automation with its Nest products like a doorbell, alarm system, & smoke detector etc. The main reason Mountain View is not doing a rapid development is the problem of brand identification – many Indians are still ignorant that the search engine also sells hardware.
Redington being official distributor partner of Google will inflate the reach by creating offline stores & improving store branding in already existing neighborhood shops.
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